business news in context, analysis with attitude

The Wall Street Journal reports this morning that a number of manufacturers are introducing advertising campaigns that are directly critical of the low-carbohydrate craze.

Kellogg's Morningstar Farms, for example, has been running both print and radio ads asking if America's obsession with low-carb diets - and the resulting high consumption of burgers and bacon - has gone a little too far. Morningstar, of course, makes vegetarian foods.

The WSJ reports that "Schieffelin & Somerset's Grand Marnier…will launch a print ad next month that asks: 'Isn't there more to talk about than how many carbs you ate today?'"

The Florida Citrus Commission is launching a $6 million television campaign promoting the vitamins and minerals that one gets from orange juice, which is not considered a low-carb food.
KC's View:
Is there more to talk about than how many carbs we ate today?

Yes. Definitely. Please.

If not for our waistline, then for our sanity.

These campaigns come as the US Food and Drug Administration (FDA) considers regulations that would establish rules for how many carbohydrates are allowed for a food to be low-carb or reduced-carb. Which may help clear up some of the confusion and clutter surrounding the issue.

Frankly, we're just sick of the whole thing.

We got a press release yesterday from Hardee's, the restaurant chain, about its introduction of a new product - a "Low-Carb Breakfast Bowl" that consists of "two folded eggs, a sausage patty, a slice of Swiss cheese, and a 'Loaded Omelet' made with sausage, crumbled bacon, diced ham, and cheddar cheese and then topped with more crumbled bacon and shredded cheddar cheese, packaged conveniently in a 20-oz. plastic bowl and selling for $2.99.

Our arteries started hardening just reading the damned release.