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Decanter.com reports that California's E&J Gallo plans to bring a red French wine to the US. "Red Bicyclette," as the new wine is called, will have an English language label, will be produced in the Rhône and Languedoc regions of France, and will probably retail for under $10.

The goal is to create a user-friendly French wine that will appeal to US consumers. If nothing else, the timing is intriguing, since there's currently a lot of concern among French winemakers because exports of their products are off almost 10 percent from last year.

Over on SupermarketGuru.com, it is reported that even "domestic sales of French wine were off by about five percent last year, with consumption of wine in French restaurants down more than 15 percent. And French adults, who drank an average of 100 litres of wine a year during the 1960s, now drink just under 60 litres a year; only 37 percent of French adults consider themselves regular wine drinkers, compared to 61 percent two decades ago.

"What this all adds up to is a wine industry in crisis."
KC's View:
It also is interesting timing because American attitudes toward the French aren’t exactly compassionate and empathetic these days, and there is no evidence that the pendulum will go back the other way.

But maybe Gallo is reading the tea leaves - or the grape vines - and seeing something we're not.

Check out the commentary on:

http://supermarketguru.com/page.cfm/5870