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  • Tesco apparently is following in the footsteps of Netflix, and plans to introduce a branded online DVD rental service to the UK later this month.

    The service will be handled by Video Island, which has its own online DVD rental service in the UK.

    Like Netflix, Tesco and Video Island both offer unlimited DVD rentals for a flat monthly fee and no late charges. There are numerous new players in this category competing for the consumer dollar.

    Tesco has been actively enhancing its website offerings with new options and partnerships, including a travel service that it launched last year.

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