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The Detroit Free Press reports that the conviction of Martha Stewart last Friday on obstruction of justice charges has thrown a money wrench into Kmart's plans to rebuild its business using her as a star pitchwoman.

Not only has Stewart been one of the company's most visible supporters, but her products - ranging from sheets to cookie cutters, paint to furniture - have been a key part of the company's marketing and merchandising strategy. But now that she is facing a prison term, pending a certain appeal of the verdict, the question is how Kmart will deal with this new reality.

Kmart officials to this point have not commented on the Stewart conviction.
KC's View:
Remarkably, it wasn't that long ago that we were all wondering if Stewart would abandon Kmart and move her wares and endorsement over to Wal-Mart or Target.

Right now, Kmart may be wishing she had.