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The Atlanta Journal-Constitution reports that as the Coca-Cola Co. searches for a new CEO, there are those who believe that the company also may be searching for a new direction.

"Coke is at an important crossroad," wrote Bill Pecoriello of Morgan Stanley. "If the board and senior Coke management conclude that 'double digit' profit growth is not sustainable in the long run from the global soft-drink business, we could see the seeds planted for Coke to diversify outside of being a pure beverage company."
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