business news in context, analysis with attitude

The Atlanta Journal-Constitution reports that Coca-Cola CEO Douglas Daft, concerned about the media speculation that followed his announcement that he would retire at the end of the year, has felt compelled to send a reassuring letter to employees of the company worldwide.

He told Coke employees to remain focused, since to do otherwise could make the company lose its edge. "We simply must not take our eye off the ball or lose the positive forward momentum we have all worked so hard to create," Daft wrote. "The single greatest contribution you can make to the Coca-Cola Co. at this time is to put your full effort into achieving all the objectives we set for this year and not to be distracted by the background noise. To do otherwise would serve no one except those in a highly competitive marketplace who would like nothing better than for us to lose our edge."
KC's View: