business news in context, analysis with attitude


  • Internet Retailer reports that Wal-Mart used permission marketing tactics during the 2003 holiday season to great effect, converting 73 percent of those who received email marketing messages into buyers of Wal-Mart products.

    This is a starkly better conversion rate than that achieved by many other retailers - Sears had a 41 percent conversion rate, JC Penney got 39 percent, Gap got 25 percent, LL Bean got 20 percent, Eddie Bauer got 17 percent, and J Crew got six percent.

KC's View: