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  • Internet Retailer reports that Wal-Mart used permission marketing tactics during the 2003 holiday season to great effect, converting 73 percent of those who received email marketing messages into buyers of Wal-Mart products.

    This is a starkly better conversion rate than that achieved by many other retailers - Sears had a 41 percent conversion rate, JC Penney got 39 percent, Gap got 25 percent, LL Bean got 20 percent, Eddie Bauer got 17 percent, and J Crew got six percent.

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