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McDonald's Corp. has come out in favor of increased accountability and a "full traceability" system that would allow all beef to be traced back to birth.

McDonald's CEO Jim Cantalupo said at a U.S. Department of Agriculture (USDA) conference that such a move is necessary because the first discovery of mad cow disease on US soil. "Consumer safety and customer trust is essential," Cantalupo said. "And we understand the role we have to play in ensuring the safety of our products."

McDonald's is one of the world's biggest purchasers of beef.
KC's View:
Cantalupo's comments are particularly interesting because McDonald's has said that burger sales were not affected by the mad cow discovery. Which suggests that the company sees the need for pre-emptive action to make sure that things don't get out of control.

Which seems sensible to us.

Especially in view of revelations that there may be a second strain of mad cow disease out there that isn’t being tested for, we can't imagine why anyone would resist a program that establishes full traceability.