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  • In its Holiday 2003 Multi-Channel Shopping Study, DoubleClick Inc. reports that "the proportion of consumers who shop in multiple channels grew 16% during the holiday shopping period in 2003."

    The study says that "multi-channel shoppers now represent 65% of all consumers vs. 56% a year earlier," that "36% of all shoppers shopped in retail stores and on the Internet, and 24% shopped in retail stores, on the Internet and from catalogs."

    In addition, "consumers who shopped in three channels spent $1,000 on average this holiday shopping season" and "35% of multi-channel shoppers report spending 33% more than single-channel shoppers."

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