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The Coca-Cola Company plans to launch a new flavor in its Sprite brand later this tear, phasing out the Tropical Sprite Remix and phasing in Berryclear Sprite Remix.

As these plans evolve, Coke also will begin selling "Flavor Hits," packets that allow consumers to add grape, cherry or berry flavored powder to their traditional Sprite drinks. This approach reportedly is aimed at teens who were doing it anyway, using fruit juices and even candy to add flavor to Sprite.
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