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The Washington Post reports that wine is proving to be the drink of choice for thousands of people "in the 'millennial generation' -- the 21- to 26-year-old set -- (who) are trading their beer and liquor shots for zinfandel and pinot noir at startling rates when they hit the town, or even the living room couch. And that has wine industry players buzzing."

The number people who indulge in a glass of wine at least once a week has increased 32 percent over the past three years, and Americans now drink more than 2 gallons of wine a year, a level not seen since the early 1980s.

According to the Wine Market Council, this influx of new wine drinkers is expected to "turn around the $14 billion California wine market, which accounts for more than 90 percent of the wine produced in the United States."
KC's View:
For those of us who believe that an appreciation for good wine can only improve one's taste for good food, this is a very positive development.

Benjamin Franklin once wrote, "Wine makes daily living easier, less hurried, with fewer tensions and more tolerance."

Which sounds like a pretty good prescription for what ails the 21st century.