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Newsday reports that FreshDirect, the much lauded New York-based Internet grocery service, is looking to move beyond its current markets of Manhattan, parts of Brooklyn, and Bayside, Queens.

Next on its list of markets to be served: more of Brooklyn, Forest Hills, Queens, and, by autumn 2004, Long Island.

FreshDirect says it has annual sales of $125 million and is turning a profit on 25,000 orders a week at an average of $97 apiece.
KC's View:
We love it when online grocers succeed…especially since so many people continue to think that Internet grocery shopping is a pipe dream that never will generate enough volume to make sense.

Our position continues to be that the next generation has absolutely no allegiance to traditional modes of supermarket shopping. Give them another decent option, and they'll embrace it.