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The Wall Street Journal reports this morning that the US Food and Drug Administration (FDA) is proposing that drug makers should be allowed to offer less detail in print ads about the risks of prescription medicines, though "they would have to explain the most serious problems using language consumers can understand."

The WSJ notes that the proposal comes as there is new public debate about the propriety and specificity of such ads, ignited by last Sunday's Super Bowl ads for two different kinds of erectile dysfunction drugs.

"Less is more for consumers, because they can actually get more out of this information," said FDA Commissioner Mark McClellan.
KC's View:
The FDA ought to have a specific rule that prevents Mike Ditka from throwing footballs through tires, one of the clumsier phallic symbols we've seen for a while.

We guess this isn’t a general reaction, since companies keep spending millions on these ads, but we've gotten to the point where we simply tune out on all of the prescription medication ads. It's just so much clutter, so much noise.