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Ahold's Albert Heijn flagship in the nether announced this morning that it will continue the price-cutting strategy that it used last year to counteract the negative effects of the mother company's billion-dollar accounting scandal.

The company said that it would further cut prices on some 500 items that were part of the original 1,200-item group on which it lowered prices in 2003. Local analysts say that the move is in response to increased local competition; Ahold says that it is because the original cuts were successful in bringing back customers at the rate of 200,000 per week.
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