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Interesting piece in Willard Bishop Consulting's newest Competitive Edge newsletter, looking at how "retailers can improve category performance by realigning shelf assets with consumer demand."

In the piece, authors Paul Weitzel and Bill Bishop write that "price, promotions, variety, and space are four key components of a retailer's value equation. Unfortunately, space often receives less attention than the other three components, resulting in the sub-optimization of many sections in the store.

"Getting retail shelf space correct creates greater consumer loyalty, drives greater sales, and generates a greater return on assets. Consumers tell us every day what they want by the purchases they make. Yet, all too often, the
shelf does not match what the consumers are telling us they want."

To read the entire article, go to:
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