“Part of understanding how consumers shop for organic products is to analyze the consumer mix within the specific retail outlets,” according to this week’s edition of HartBeat from the Hartman Group. “This analysis helps clarify which consumers, from the core to the periphery, frequent specific channels. While mid-level wellness consumers make up the majority of customers in any channel, focusing on either end of the wellness continuum helps accentuate the differences in the customer base for different retail outlets.”
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