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It has been well-documented that is using its annual “Delight-O-Meter” to track how many items are being purchased during the holiday season from its various sites and affiliates.

Based on a survey done by Harris Interactive, Amazon is catering to an American customer base that has 51 percent of respondents looking for lower prices, and 32 percent looking for better value (such as free shipping).

Among the products most in demand by shoppers on Amazon:

• Cell phones, which are selling at four times the rate that they sold last year at this time.
• DVD players, driven by prices that have dropped, in some cases, below $100.
• DVDs, especially hot current titles such as “Lord of the Rings: Fellowship of the Ring,” Star Wars Episode II,” and “Spider-Man.”

In addition, best-selling novels, kitchenware, and Amazon’s new linkage with apparel retailers are proving popular.
KC's View:
According to the survey, 85 percent of Americans do not realize that there is a week less time between Thanksgiving and Christmas than has been the usual case in past years…which means there are going to be a lot of confused and surprised consumers in a couple of weeks.

If this is the case, that might be an interesting window for traditional brick-and-mortar retailers to exploit in, say, about 17 or 18 days…