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The Wall Street Journal reports this morning that enters the crucial holiday selling season in an unusual position of strength, having grown its sales in its core book, music and video businesses as well as developed strategic alliances with a broad number of other retailers, serving as on online portal to their merchandise.

But, the WSJ writes, the real key for Amazon has been its aggressive cost cutting as well as sharp discounting and free shipping, strategies that have emulated traditional retail approaches embodied by companies such as Wal-Mart.
KC's View:
We’ve always been believers in Amazon, and this is a very interesting piece worth reading...