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Newsday reports that a new study from Whole Foods Market suggests that 55 percent of households use at least some organic products, and six percent eat organics regularly.

The study reportedly also showed that consumers bought organic because they preferred it for perceived superior taste, quality and freshness.

The study was released just days before the US Department of Agriculture (USDA) new organic labels start appearing in stores, establishing standards for what can be labeled as organic.
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