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Wal-Mart Stores has announced that it will begin to test an online DVD rental system.

Wal-Mart DVD Rentals will allow customers to pay a monthly subscription fee of $18.86, never pay postage or late fees, and have access to more than 12,000 titles -- about 12 times the number of titles carried at a typical local rental store, according to the company. The emphasis will be on new releases and the most popular titles.
KC's View:
We checked on a competitive site called, where they also advertise more than 12,000 titles – but at about a buck more per month. So, Wal-Mart appears to be doing what it always does…

By the way, NetFlix claims to have more than 700,000 regular customers.