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Supervalu, the Minnesota-based wholesaler and retailer, has announced that it is expanding the latter part of its business by acquiring four former Superfresh stores and converting them to the Shoppers Food Warehouse format.

Two of the units, in Maryland and Virginia, have already reopened under the new banner; the other two, also in those two states, will do so later this fall. Terms of the deal were not disclosed.

"Shoppers Food Warehouse is an important part of Supervalu's retail growth strategy," said John Hooley, Supervalu’s executive vice president and COO.

Ironically, the acquisition of more retail locations comes in the same week that Fleming Cos., Supervalu’s main competitor, announced that it will sell off its 110 retail units in order to concentrate just on wholesaling and to raise money that will allow it to pay off debt and calm an increasingly skittish investor community.

Included in Supervalu’s retail fleet are more than 40 Shoppers Food Warehouse stores in the Washington, DC, area; and more than a thousand Save-A-Lot stores, 257 of which are owned by Supervalu and the remainder of which are licensed.
KC's View:
A little one-upsmanship here by Supervalu? Maybe. Certainly, it is a clear indication of how the two major wholesalers are different.