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Reuters reports that Kmart has launched a new website,,, on which it is encouraging well-wishers to sign on and post messages supporting the company.

The company is deleting negative messages, and only leaving up the positive stuff.

Reuters says that so far, 24 messages have been posted -- as opposed to the more than seven thousand posted on a site disparaging Kmart.
KC's View:
No truth to the rumor that there is a sign posted on the site that says, “MorningNewsBeat Not Welcome.”